Instagram Automation allows businesses and creators to manage Instagram Direct Messages (DMs) using a chatbot—making it easier to respond instantly, streamline engagement, and improve customer service directly within Instagram.
✅ Requirements for Instagram Automation
To use Instagram automation via ChitChatBot.ai, ensure you meet the following:
- You have an Instagram Professional Account (Business or Creator).
- Your Instagram account is connected to a Facebook Page (recommended).
- You have enabled Connected Tools in Instagram under:
Settings > Privacy > Messages > Connected Tools
.

💡 Note: Meta now allows standalone Instagram accounts to connect to automation platforms—even without a Facebook Page in some cases.
🔗 Connect Instagram to ChitChatBot.ai
You can link your Instagram account during or after bot creation.
Two Ways to Connect:
- During Bot Setup
- Choose Instagram as your first connected channel when you create your first bot.
- After Bot Setup
- Go to:
Settings > Channels > Instagram
- Click Connect Account and follow the prompts to authorize your Instagram account.
- Go to:

🤖 Building Flows for Instagram
Creating automation flows for Instagram is the same as for other channels.
💡 Best Practice:
We strongly recommend using the Omnichannel Message Type when building flows to ensure your content works seamlessly across platforms like WhatsApp, Facebook Messenger, Instagram, and others – even if you have no plans of deploying to other channels.
However, for specific use cases—such as Instagram Comment Automation—you will need to switch to a channel-specific message type (e.g., Instagram Comment Automation Reply) for certain blocks like text messages. Always tailor your message type to the feature you’re using for the best results.
⚠️ Important Notes & Limitations
- ✅ Instagram automation now supports standalone Instagram accounts, but full functionality is still best with a connected Facebook Page.
- 🚫 Group Threads (chats with more than two participants) are not supported.
- ⚠️ The Instagram Comment Automation tool may not function reliably on Instagram Ads.
🚀 Benefits of Instagram Automation with ChitChatBot.ai
- Auto-respond to DMs 24/7
- Handle lead generation and FAQs
- Route important messages to live agents
- Drive product discovery and conversions
- Create consistent omnichannel experiences
Need help getting started? Reach out to our support team anytime—we’re here to help you make the most of Instagram automation.