Messenger Lists (formerly Recurring Notifications) is a feature that allows businesses to send multiple messages to customers who have opted in, even beyond the usual 24-hour messaging window. This includes promotional messages, helping businesses stay connected with their audience over time and fostering customer relationships that can lead to increased sales.

With average opt-in rates of 50%, Messenger Lists are designed to accelerate buying journeys and deliver results throughout the sales funnel.

Messenger Lists give customers control over their notification preferences, including frequency, while helping marketers address challenges like declining email engagement and ad performance.

Using Messenger Lists to send regular notifications helps keep customers engaged, updating them on products they’re interested in. It’s a powerful way to nurture relationships, stay top-of-mind, and showcase the value your business offers. Your contacts can easily opt out of receiving notifications at any time.

Requesting Access To This Feature #

To use the Messenger List feature, you first need to request the One-Time Notification feature on your Facebook Page.

To request this feature:

1. Go to Facebook Page Settings.
2. Navigate to Page Setup (or New Pages Experience)
3. Select Advanced Messaging.
4. Under Requested Features, locate and enable One-Time Notification.

Once approved, you’ll be able to use the Messenger List feature.

How to users opt-in to your Messenger List? #

Before you can send your contact recurring notifications, the contact needs to opt-in to receive your messages. Follow this step to get user consent.

1. On the flow builder, select Messenger as the message type.
2. Add the “Notification Request” content.
3. Choose or create the topic and briefly describe your Recurring notification. The topic name is visible only to admins.

Send a broadcast to your Messenger List #

After a user subscribe to your Messenger List, you can send them a broadcast message in the future. Follow this step to send a broadcast to your Messenger List.

1. Create your recurring notification flow and select your Topic as the message type.
2. Navigate to Menu > Broadcasts and click the Send button.
3. Choose messenger channel and select messenger list option
4. Select your recurring notification flow and click on send.

You can also subscribe your contacts to a drip campaign and send them messages through Messenger Lists. Drip campaigns are an effective way to nurture your leads by delivering valuable content in a series of messages over time, helping to educate and engage them throughout the journey.

Best Practices #

To provide a high-quality user experience, your business should send relevant and valuable messages by following these guidelines:

• Clear Opt-In Request: When requesting opt-ins, ensure that the title and image clearly describe the types of Recurring Notifications users can expect to receive, such as order updates, product recommendations, or special offers.
• Specify Different Notification Types: If sending more than one opt-in request to a user, each request should clearly state the specific types of Recurring Notifications the user will receive.

Limitations #

• Avoid Spamming: Do not use Messenger Lists or opt-in requests to spam users. This includes sending duplicate opt-in requests too frequently to the same user.
• No Rewards for Opt-In: Do not offer rewards in exchange for opting into Messenger Lists. This applies to both tangible rewards (e.g., coupons, discounts, merchandise) and intangible rewards (e.g., points, cashback, incentives).
• Opt-In Frequency: You can send up to 10 opt-in requests per user within a 7-day period, with a sub-limit of 5 opt-in requests per user in a single day.