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Instagram Story Mention Reply Setup Guide

2 min read

Instagram Story Mention Reply is a powerful feature that enables businesses to automatically send a direct message whenever someone mentions their brand in an Instagram Story.

Mentions in Stories are one of the most organic and engaging ways for users to interact with your brand. By automating responses, you can save time, increase engagement, and offer a personalized experience that builds stronger connections with your audience.

This guide walks you through how to set up automatic responses to Instagram Story mentions using app.chitchatbot.ai.


🚀 Why Automate Instagram Story Mentions?

Automating your responses brings a host of benefits:

  • ⏱️ Save Time: Instantly respond without manual effort.
  • 💬 Boost Engagement: Prompt replies encourage continued interaction.
  • ❤️ Strengthen Relationships: Personalized messages make followers feel appreciated.
  • 🔗 Drive Traffic: Share links to products, offers, or website content.

🛠️ How to Set Up Instagram Story Mention Reply

Follow these simple steps to get started:

1. Create Your Instagram Mention Flow

  • Go to Flows in your dashboard.
  • Set the Message Type to Instagram.
  • Design and publish your automated message flow.

2. Configure Mention Reply Settings

  • Navigate to:
    Settings → Channel → Instagram → Instagram Mention Reply
  • Select the flow you created for Instagram Story Mentions.
  • Click Save.
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💡 Real-World Use Cases

Here are some effective ways to leverage Story mention replies:

  • Customer Support
    Automatically acknowledge feedback or questions shared via Story mentions.
  • Brand Advocacy
    Thank users who promote your product or service in their Stories.
  • Promotions & Offers
    Send users exclusive discount codes or links to special deals.
  • Event Reminders
    Follow up with reminders for webinars, product launches, or live sessions.

⚠️ Common Mistakes to Avoid

Avoid these pitfalls to get the most from your automation:

  • ❌ Generic Messages
    Personalization matters—use the user’s name or mention context. In the flow you create as your story reply you can add conditions to personalise the content or add other more advanced features such as AI replies.
  • ❌ No Follow-Up
    Keep the conversation going with follow-up actions or replies.
  • ❌ Message Overload
    Avoid spamming users with too many messages at once.
  • ❌ Skipping Testing
    Always test your flow before going live to ensure it works as intended.
Updated on 21 May 2025

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