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Telegram

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Entry Point Links & Referral Parameters

1 min read

Entry Point Links are special bot links that allow your customers to easily reach your chatbot. They not only make it simple for customers to connect with your bot from various channels, but they also enable tracking of link effectiveness and can trigger specific conversations when the link is opened.

Use Entry Point Links on your website, email newsletters, or any other communication channel to guide users directly into your chatbot flows.


How Entry Point Links Work

  • Tracking: See which links are driving the most traffic or engagement.
  • Personalization: Pass data via the link to customize the user experience.
  • Session Management: Tie a user to an external session or account in your app.

Creating an Entry Point Link

  1. Go to Tools → Entry Point Links.
  2. Click the “Add” button to create a new link.
  3. After creating the Entry Point Link, click the three dots next to it and select “Get Link” to copy the URL.

Depending on the channel, the links will look like:

  • Messenger:
    https://m.me/FB_PAGE_ID?ref=giveaway
  • Instagram:
    https://ig.me/m/INSTAGRAM_USERNAME?ref=giveaway
  • WhatsApp:
    https://wa.me/PHONE_NUMBER?text=/giveaway
  • Telegram:
    https://t.me/BOT_USERNAME?start=giveaway
  • Viber:
    viber://pa?chatURI=BOT_USERNAME&context=giveaway
  • WebChat:
    https://app.chitchatbot.com/bots/webchat/?p=CHITCHATBOT_ACCOUNT_ID&ref=giveaway

How to Save Payload Data to a Custom Field

When you create an Entry Point Link, you can append data (payload) to the link, which will be stored in a custom field as soon as the link is clicked.

Example with Messenger:
https://m.me/FB_PAGE_ID?ref=giveaway--456

In this example:

  • “456” is the payload.
  • When a user opens the link, 456 is saved in the custom field (the field you selected in the dropdown - save payload to custom field).
ref links - ChitChatBot - AI Bot Building Platform

Passing Multiple Payloads

You can also save multiple pieces of data to different custom fields. Here’s the format:

https://m.me/FB_PAGE_ID?ref=giveaway–value1–738–value2–514–value3

Here’s how it works:

  • value1 is saved to the custom field with ID 738.
  • value2 is saved to the custom field with ID 514.

The general format:

--id1--value1  
or
--id1--value1--id2--value2
or
--id1--value1--id2--value2--id3--value3

Finding Custom Field IDs

To find your custom field IDs:

  • Go to Menu → Flows → Custom Fields.
  • Click the three dots next to the custom field and select “Get ID”.

Expert Tip: Using JSON Payloads

For advanced data handling, you can pass a JSON payload:

?ref=giveawayjsondata—[your-json-data]

Then, within the flow triggered by that Entry Point Link, use:
Actions → Tools → Get Data From JSON
This will let you extract and map data to your custom fields dynamically.

JSON TOOLS - ChitChatBot - AI Bot Building Platform

Make sure the custom fields you use are the correct type. e.g. Text – You can set the type when you first create them.

Updated on 4 June 2025

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