Direct line to your consumers. First-party data, finally.
Big brands rarely talk to the people who buy their products. The bot turns Instagram engagement, on-pack QR codes, and ad clicks into first-party data — preferences, segmentation, purchase patterns. Then turns that into loyalty programmes and direct-to-consumer commerce.
Build the direct relationship.
Consumers don't ring the manufacturer. They scan packs, watch Reels, send DMs. Each one is a chance for the FMCG chatbot to collect first-party data.
Comment-to-DM on product Reels and creator UGC. The biggest source of opt-ins for most brands.
Loyalty programmes, restocks, sampling drops. 90%+ open rates.
Web chat
Product Q&A widget. Recommends across the range, surfaces what's available where.
SMS
Limited drops and direct-to-consumer launches. Built for urgency moments.
Messenger
Click-to-Messenger from Facebook product ads. Recommend, sample, and convert.
TikTok
Comment-to-DM on trending content. Turn viral moments into opt-ins and orders.
Consumer engagement at scale, personalised.
FMCG brands win in the DM layer — comment-to-DM promotions, loyalty programme onboarding, and retail trade queries. Here's what that looks like in practice.
Engagement to first-party data to repeat purchase.
Nine FMCG chatbot and consumer brand automation workflows used by skincare, food, beverage, and household brands we work with.
On-pack QR codes
Scan unlocks loyalty points, recipe ideas, instructions. Captures the email + phone.
Sampling campaigns
Request a free sample in chat. Address captured. Sample shipped, follow-up sequence runs.
Usage & recipes
Food brands: recipe suggestions in chat. Auto-sent post-purchase.
Points & rewards
Visit-counted rewards via WhatsApp. No app to install.
Product feedback
Capture honest feedback at the moment of use. R&D input from real customers.
Comps & promotions
Comment-to-DM entry. Compliant T&Cs delivery. Random selection.
Direct-to-consumer
Out-of-stock at retailer? Sell direct via WhatsApp. New revenue line.
Product education
How to use, how to store, sustainability info — automatic post-purchase.
Audience segmentation
Tag consumers by usage patterns. Build genuine first-party data assets.
First-party data at scale.
FMCG brands using ChitChatBot now have direct relationships with consumers they couldn't reach through retailers.
Real clients in this space.
Engagements with named clients across adjacent industries. Tap any card for the full story.
CTM ADS FOR FMCG & CONSUMER BRANDS
Build a direct channel to your best customers.
FMCG brands live and die on shelf presence. Click-to-message ads build the direct consumer relationship that retail will never give you — a WhatsApp list you own, that you can activate with promotions, sampling campaigns, and loyalty.
- Run sampling campaigns via chat
Offer a free product sample through the ad. Bot collects the delivery address, consent, and builds the list.
- Collect zero-party data
Ask about flavour preference, usage occasion, household size — data no retailer will share with you.
- Drive repeat via WhatsApp
Re-order reminders, new product launches, and exclusive offers sent to a warm opted-in list you control.
Launching a new product? We handle the conversational side.
Most fmcg brands teams don't have the time or specialist team to build chatbots in-house. We build, integrate with your existing systems, and run it on retainer. You focus on the work that grows the business.
- ✓ On-pack and campaign trigger flows built
- ✓ WhatsApp broadcast and loyalty campaigns
- ✓ Retailer and direct-to-consumer both covered
- ✓ Product discovery and recommendation bots
- ✓ Integrated with your CRM and loyalty platform
Stop renting consumer relationships from retailers.
Build your own first-party data. Talk to consumers directly. We'll build the system or you can run it yourself.