It is imperative to be very active if you want to succeed with social media marketing, as keeping the users entertained and engaged is the first order of business. Of course, so much activity can easily descend into chaos unless you introduce some planning and schedule your posts in advance. With this in mind, brands […]
A strong marketing campaign requires proper understanding of the target groups, skilled utilisation of the available media channels, and a touch of creativity. When all of those factors converge, the results can be truly inspiring, not to mention extremely profitable and sustainable over the long term. If we are talking about conversational marketing based on […]
In the fast-paced world of social media, Instagram stands out as a powerhouse platform for engagement. Beyond just likes and follows, meaningful interactions such as comments and replies hold the key to building strong relationships with your audience. In this post we’ll cover a variety of sectors highlighting specific examples you can use to spark […]
Forward-thinking brands are finding creative ways to leverage the emerging chatbot technology into more successful promotional efforts that rely on innovative communication channels. Messaging apps like WhatsApp represent somewhat of uncharted territory when it comes to marketing, as they are fundamentally different from traditional media as well as from static web pages or e-mail services. […]