1. Choose the Right Channel: Meet Users Where They Are Your chatbot’s channel is its stage. Where it performs determines how well it connects with your audience. Here’s how to choose wisely: Know Your Audience: Are your users chatting on WhatsApp, Instagram DMs, or web apps? Your bot should live where your users are already […]
Artificial Intelligence (AI) is no longer just a futuristic concept, it’s woven into our daily lives, powering everything from smart assistants to self-driving cars. But as AI evolves at breakneck speed, so does its jargon. Acronyms like LLM, NLP, and GPT get thrown around, leaving many of us scratching our heads. Don’t worry, we’ve got […]
Forward-thinking brands are finding creative ways to leverage the emerging chatbot technology into more successful promotional efforts that rely on innovative communication channels. Messaging apps like WhatsApp represent somewhat of uncharted territory when it comes to marketing, as they are fundamentally different from traditional media as well as from static web pages or e-mail services. […]
Instagram Live stands out as one of the most powerful tools for authentic engagement. Unlike pre-recorded content, live videos create a sense of urgency and exclusivity that drives higher participation rates. But here’s what most brands miss – the real magic happens AFTER the live ends. When you combine Instagram Live with automated direct messages […]
ManyChat Agency Partners We’re proud to share that we’ve been officially recognised by ManyChat as both a Messenger Marketing Expert and an Agency Partner! As long-time bot builders and marketers, this recognition means a lot — especially as we continue to support brands using Messenger, WhatsApp, Instagram Direct, SMS, and beyond. But here’s the exciting […]
If you’ve ever browsed a website, added something to your basket, and then abandoned it – only to see ads for that same product later on Facebook or Instagram – you’ve encountered retargeting in action. And you’re not alone. On average, 97% of first-time website visitors don’t convert — whether that’s completing a purchase, submitting […]