Birthday Promo Messenger & Instagram DM Campaigns for Restaurants

23 April 2025 Ryan Comments Off

restaurant chatbot birthday - ChitChatBot - AI Bot Building Platform

A smart way to win more bookings, increase revenue, and keep customers coming back — on autopilot.

In this post, we’ll show you how to create a birthday chatbot campaign for Facebook Messenger and Instagram DMs that not only generates new bookings but also boosts customer satisfaction and loyalty — all powered by your no-code chatbot builder, ChitChatBot.ai.

🎯 Why Birthdays Are a Golden Opportunity for Restaurant Marketing

Facebook and Instagram know when your birthday is — and so do your friends and family. That makes it one of the most powerful and underused targeting opportunities for local businesses.

Instead of relying on outdated methods like flyers or generic ads, restaurants can now leverage birthday targeting with Click-to-Messenger ads, combined with smart chatbot flows, to:

Deliver tailored offers before the big day
Drive bookings and group reservations
Collect contact details for ongoing campaigns
Automatically follow up to build lasting relationships

🔧 How It Works: The Birthday Chatbot Funnel

Using ChitChatBot.ai, you can build an interactive Messenger or Instagram DM chatbot in minutes — no coding required. With full support for Click-to-Messenger ads, you can link your chatbot directly to your Facebook and Instagram campaigns for seamless user engagement.

Step 1: Set Up Your Campaign Objective

Start by creating a Facebook or Instagram ad campaign with the objective set to “Messages.” This unlocks Messenger and Instagram DM as destinations for your ad clicks — and allows you to link directly to your birthday chatbot experience.

🎯 Targeting: Reach Customers Just Before Their Birthday

Within your ad set, use Facebook’s “Upcoming Birthday” audience filter to target users with birthdays in the next 7 days. Alternatively, use month-of-birth targeting to reach people planning their celebrations further in advance.

Additional targeting options include:

Geo-targeting by city, postcode, or local radius
Gender or age targeting for milestone birthday offers
Interest targeting (e.g. “foodie”, “cocktail lover”, “family dining”)

💡 Pro Tip: This campaign avoids ad fatigue entirely — your audience refreshes constantly, keeping your performance high and cost low.

🎨 Creative: Craft an Irresistible Offer

Your birthday campaign creative should be vibrant, fun, and instantly communicate value. Try multiple versions of your offer to find the best performer for your audience and margins.

Birthday offer ideas:

Free dessert or starter with every main
Free drink or bottle of wine when dining with friends
£10 off when booking a table of 4+
Free meal for the birthday guest
Complimentary coffee or cocktail on your birthday

🎁 People love free things on their birthday — and they’ll usually bring others along too.

💬 Build the Chatbot Flow with ChitChatBot.ai

Once your ad creative is ready, it’s time to connect it to your chatbot, built with ChitChatBot.ai.

No-Code Chatbot Setup

Using our drag-and-drop interface, you can:

Create a fun, branded birthday flow
Ask questions (e.g. dine-in or takeaway?)
Capture key info (name, email, number, preferred date)
Provide a digital voucher or unique code
Sync submissions directly to your CRM or spreadsheet

The initial JSON payload from your ad click will trigger the chatbot instantly, offering a smooth and engaging experience from the first tap.

🍽️ A Look Inside the Birthday Bot Flow

Here’s what a typical conversation might look like:

Welcome Message:
“🎉 Happy (Almost) Birthday! Fancy celebrating with us? We’ve got something special for you…”
User Options:
- “Book a Table”
- “Order Takeaway”
- “See the Offer”
Booking or Promo Details:
Walk the user through redemption steps — including group booking size, time preferences, and dietary requirements.
Redemption System:
Include a “Redeem Now” button that staff can tap in-store to validate the offer. This acts as a double opt-in and sends the data back to your CRM in real time.
Follow-Up (Post-Visit):
24 hours after redemption, send an automated message asking for feedback or reviews. Positive responses can be routed to Google or TripAdvisor — a fast, scalable way to collect 5-star reviews on autopilot.

📈 Real Campaign Results

Industry average for voucher redemption: ~1%
Messenger birthday campaigns via ChitChatBot.ai: 17–30% redemption rates

💸 Our clients consistently report:

£6 return for every £1 spent on birthday ads
8x monthly ROI from chatbot-powered Messenger marketing
Higher customer satisfaction and more repeat visits

“Using a Facebook Messenger chatbot to power our birthday campaigns is hands-down our most profitable marketing channel. ChitChatBot.ai makes it simple, our customers love it, and we’ve seen at least an 8x return every month.”
— David Joules, Restaurateur